In his 3 years as CMO of Wild Apricot, the company has grown from $7 to $12 million in Annual Recurring Revenue.
Shiv Narayanan is the founder of How To SaaS and the CMO of Wild Apricot, the #1 cloud software for small associations, clubs and nonprofits.
Shiv specializes in engineering growth for cloud software companies by building complex sales funnels supported with digital marketing, content, paid media, Business Development and Customer Success strategies.
Publications Shiv has been in:
• LeadPages Conversion Cast: How Shiv Narayanan got 5000 subscribers in 1 week
• Direct Marketing Magazine: The power of educational webinars on lead generation
• Nonprofit Technology Network: Using Facebook ads to measure the cost of new members
Shiv has been with Wild Apricot for almost 3 years and I am proud that not only I can call him a great colleague and a very strong leader of our sales and marketing efforts but also a personal friend. Shiv has a real passion for learning and growth and is constantly seeking for ways we can reach and help more small associations and nonprofits.
CEO, Wild Apricot
I've mentored Shiv since 2014 and observed him devise and execute impressive strategy and marketing for Wild Apricot in an ultra-ultra-competitive market. Shiv has created, overseen, developed and perfected very sophisticated sales funnels. He is an exceptional asset to bring into your sales and marketing mix.
CEO, Abraham Group
I met Shiv a couple of years ago and jumped at the chance to join his team this year at Wild Apricot. He’s a high-level strategic thinker who can solve large, complex problems. I am constantly wowed by his leadership and ability to bring out the best in everyone who works with him. He's also a killer poker player.
Head of Content, Freshbooks (Formerly)
Head of Content, Wild Apricot
Shiv is a master strategist and leader with an uncanny ability to identify the right path forward and focus his team to solve big problems. I am lucky to count him as a mentor that has enriched my life. Shiv has an enlightened view on the role of Customer Success in the SaaS business model, where you need to earn your customers' trust every day and provide massive value to keep them in the fold.
Director of Customer Success, Freshbooks (Formerly)
Director of Customer Success, Wild Apricot
Shiv has a unique talent to get right down to the deepest message around a companies value proposition and how to communicate that message in a way that stirs emotions. Combined with his insight into which traction channels to use to get in front of your target market, it's a powerful combination to help grow a business.