“We want people to know that our training really is going to help them regardless of whether they use LeadPages or not.”
– Tim Paige, Conversion Educator at LeadPages
Episode 5 features Tim Paige, Conversion Educator at LeadPages, on how to create a multi-channel education strategy for SaaS companies using webinars, podcast, courses and more.
LeadPages is one of the biggest SaaS companies around — they have $38MM in funding and are growing so fast that their hiring really can’t keep up with it. In fact, their 3-year growth rate currently sits at roughly 2000% and they’ve been ranked #220 on Inc’s 5000 fastest growing companies in 2015.
We at Wild Apricot have many times looked to LeadPages as a model of what we are trying to accomplish with our own education strategy and believe that all SaaS companies should be following a similar model
In the conversation with Tim, you’ll learn the following:
- Why education is at the core of how LeadPages acquires customers
- How they’re using Webinars, Podcasts, Courses and their Marketing Library to position themselves as a thought leader when it comes to conversion optimization
- And what strategy unifies their efforts and moves users through from one education platform to another
We cover lots more as we get into the conversation. Here’s my interview with Tim: