Ep27 – Stop Changing Your Marketing Stack

On Episode 27 of the How To SaaS podcast, Shiv Narayanan talks about the common pitfall of adding a software to your marketing stack and taking on infrastructure projects, when what companies should really be focusing on is selling, creating great content and improving their marketing.

Ep26 – Do Things That Don’t Scale

On Episode 26 of the How To SaaS podcast, Shiv Narayanan uses Airbnb as an example to talk about the importance of doing things that don’t scale, going down the rabbit hole, iterating and finding the fastest path to learning something new.

Ep25 – Stop Interrupting The Buyer Journey

In Episode 25 of the How To SaaS podcast, Shiv Narayanan talks about the importance of letting engaged users continue their journey instead of interrupting them with a lead capture form.

Ep24 – How To Use Coaching To Grow Your SaaS Company

On Episode 24 of the How To SaaS podcast, Shiv talks about how the role of the leader is to be a multiplier for everyone else on the team and one of the best ways to do this is with active coaching.

Ep23 – How To Build The Perfect SaaS Webinar

On Episode 23 of the How To SaaS podcast, Shiv Narayanan shares the formula of a perfect SaaS webinar used by the Wild Apricot team in 1-day sprint to churn out 3 amazing core webinar assets.

Ep22 – Our 9 Month Customer Success Experiment

On Episode 22 of the How To SaaS podcast, Shiv Narayanan discusses an A/B experiment currently running within the Customer Success team at Wild Apricot and why it is a model that can work within a low ACV, high velocity sales funnel.

Ep21 – How To Engineer Negative Churn

On Episode 21 of the How To SaaS podcast, Shiv Narayanan discusses how to engineer negative churn by impacting expansion MRR and monthly attrition using pricing, customer support and product changes.

Ep20 – Setting The Buying Criteria For Your Software

On Episode 20 of How To SaaS, Shiv Narayanan talks about how every SaaS company should put time into educating customers about what the buying criteria for a software in their category should be.

Ep19 – Do You Understand Your Market And Customers?

On Episode 19 of the How To SaaS podcast, Shiv Narayanan talks about the different ways in which SaaS companies should be trying to research and understand the market and customers they are serving.

Ep18 – How To Use Scrum And Kanban On Marketing Teams

On episode 18 of How To SaaS, Shiv Narayanan discusses how Scrum and Kanban principles have helped Wild Apricot’s marketing team improve their performance with OKRs significantly and how you can do the same.