Ep17 – What Phase Of Growth Is Your SaaS Company In?

On Episode 17 of the How To SaaS podcast, Shiv Narayanan discusses the different strategies SaaS companies should be using depending on what stage of growth they are in. E.g. a SaaS company at $1 million in revenue has a completely different set of challenges than a SaaS company at $10 million.

Ep16 – How To Test Pop-up Forms The Right Way

On Episode 16 of How To SaaS, Shiv Narayanan discusses the results of an A/B experiment with website pop-ups and what decisions the Wild Apricot team made.

Ep15 – How To Grind And Execute

On Episode 15, Shiv discusses why it is critical to buckle down, execute and grind instead of spending all your time planning on the whiteboard.

Ep14 – How To Use Anchor Assets To Help Convert Prospects Into Buyers

On Episode 14 of the How To SaaS podcast, Shiv discusses how to use anchor assets like a webinar to convert leads being generated from content marketing into sales qualified leads.

Ep13 – Are You Using Facebook Video?

On Episode 13, Shiv discusses how Wild Apricot is finding success with Facebook Video.

Ep12 – What’s Your Unfair Advantage?

On episode 12 of the How To SaaS podcast, Shiv discusses focusing on bringing day-to-day insights and realities of a SaaS business by discussing what’s happening at Wild Apricot in a shorter format of episodes on top of the longer-form interviews with influencers in the SaaS world.

Ep11 – How To Acquire A SaaS Company And Build Synergies With Your Existing Business with Adam Fried, CEO of Simply Color Lab and ShootQ

“Businesses are more likely to die of indigestion than starvation. When you try to do too many things and not one thing great, it can be difficult.”
-Adam Fried, CEO of Simply Color Lab & ShootQ

Episode 11 of the How To SaaS podcast with Shiv Narayanan features Adam Fried, CEO of Simply Color Lab and ShootQ, on how to layer a retail business and a SaaS company on top of each other to create synergies and generate additional streams of revenue.

Ep10 – How to plan, deploy and measure an Account Based Everything strategy with Jon Miller

“This is a quote from David Ogilvy: ‘Don’t count the people you reach. Instead, reach the people that count.'”
-Jon Miller, Founder & CEO of Engagio

Episode 10 of the How To SaaS podcast features Jon Miller, founder and CEO of Engagio, on how to plan, deploy and measure an Account-Based Everything strategy.

The interview is timely considering Jon was the former CMO of Marketo, which recently sold for $1.8 billion. We touch on that topic in the conversation before moving on to Account Based Everything.

In this episode, Jon and I cover the following:

  • Why Account Based Marketing as a term should be changed to Account Based Everything
  • What an Account Based Everything strategy and campaign looks like in practice
  • How the KPIs around Account Based Everything are completely different than the KPIs around companies that deploy a “fishing with a net” strategy

We cover lots more in the conversation. Here is my interview with Jon:

Ep9 – How To Use Advocate Marketing As A Land-and-Expand Strategy with Heather Foeh of Vision Critical

“I want our customers to feel like they are our only customers.”
-Heather Foeh, VP of Customer Advocacy at Vision Critical

Episode 9 of the How To SaaS podcast with Shiv Narayanan features Heather Foeh, VP of Customer Advocacy at Vision Critical, on how to use Advocate Marketing as a land and expand strategy.

In this episode, Heather and I discuss how Vision Critical leverages existing clients as advocates to land future clients within the same company, including:

  • How to find out who your advocates and product champions are
  • How research the needs of advocates and tailor your content and messaging
  • How to deploy Account Based Marketing principles in your Advocate Marketing initiatives
  • How to operationally plan out Advocate Marketing campaigns with sales, customer success and marketing

Here’s my interview with Heather:

Ep8 – How To Run Your Blog Like A Product Manager w/ Heather McCloskey of Uservoice

“You have to adjust constantly.”
-Heather McCloskey, Inbound Marketing Manager at Uservoice

Episode 8 of the How To SaaS podcast with Shiv Narayanan features Heather McCloskey, Inbound Marketing Manager at Uservoice, and we discuss how to run your blog like a product manager.

We at Wild Apricot are clients of Uservoice’s powerful software and are using it to understand our users and prioritize our roadmap better. Given the application of their software, who better to talk about bringing product management to the realm of managing a blog?!

In this episode, you’ll learn the following:

  • Different avenues of user research you can use to learn more about your users
  • How to turn those insights into actionable items within your content roadmap
  • And how to measure the performance of your content, once deployed

Here’s my interview with Heather: