The role of growth leaders in SaaS companies

As a growth leader, your #1 job is not to know everything there is to know about all growth topics and functons. E.g. if you know more than your Paid Media lead about Facebook Ads, you have a problem...

In fact, each person on your team should know more than you about particular subjects because this means each person is elevating their role and function WITHOUT you. It also ensures that you're not in the weeds micromanaging and being a bottleneck for everything. 

Trust at scale requires talent at scale. Your job, then, is to be:

  1. A developer of talent for each person, personally and professionally
  2. A challenger who can question/shed light into each person's thinking and blind spots
  3. A unifier who can bridge strategies across functions to create synergies and new opportunities.

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