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Why your SaaS company needs a Marketing Operations Manager

Most SaaS founders, CEOs, CMOs and growth leaders are very good at engineering predictable growth. These same people are not very good at getting their acquisition numbers in order. Enter the Marketing Operations Manager. Think of this person as the “COO” of your Marketing team. Whether you realize it or not, someone or multiple someones are currently playing this role on your team. They: Gather and reports on critical acquisition and attribution metrics for content, website, social, paid media and all of your other activities Have a deep technical understanding of your marketing automation and how your customer journey is...

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