“Good follow-up after the conference is actually preceded by a good relationship at the conference.”
-Ryan Anderson, CEO of Filevine
On Episode 1 of the How To SaaS podcast, we speak with Ryan Anderson on how to strategically exhibit at conferences to create partnerships and generate leads.
Ryan is the CEO of Filevine — a case management software for law practices. Ryan launched Filevine just over a year and a half ago and they’ve been growing rapidly ever since — roughly 30% month over month and at about 500,000 in annual recurring revenue.
One of the ways Ryan and Filevine have been able to penetrate the market of law firms is by executing really well on conferences where they have exhibited. Exhibiting at major conferences is something many software companies try and fail with so I wanted to bring on Ryan to discuss how they have found magic in conferences when so many others have not been able to.
In this episode, you’ll learn the following:
- How to prepare for a conference to ensure your highest odds of success
- How to set up your booth during the conference to attract foot traffic, leads and on-the-spot demos
- How to form partnerships with other vendors at conferences
- And how to follow-up post conference to close deals
We cover lots more as we get into the conversation. Here’s my interview with Ryan: