On Episode 42, I interview Dev Basu, CEO of Powered by Search, on how SaaS companies can build an Intent Engine to attract, engage and convert prospects into paying users.
Dev and I discuss:
- How to dig deep and truly understand your customers' pain points
- How to tailor your content and messaging around those pain points
- How to attract, engage and convert your good-fit clients using that content
Dev's agency Powered by Search has worked with several SaaS companies, including TouchBistro, CallRail and Clio as well as many larger companies like FedEx, AllState and Intact. In fact, Powered by Search drives demand gen for companies whose online commerce totals to over $4.2 billion.
Dev and I jam out on a lot more during the conversation. Have a listen here: