On Episode 33 of the How To SaaS podcast, Shiv Narayanan interviews Neil Patel, the guru of content marketing. The interview starts with a discussion on how SaaS companies can leverage content as a source of traffic and leads but quickly transitions to Neil’s take on whether or not all SaaS companies should be doing content marketing, especially in the early days or if funding is limited, where other channels can likely produce a more immediate return.
On episode 32 of the How To SaaS podcast, Shiv Narayanan interviews Lars Lofgren, Head of Growth at I Will Teach You To Be Rich and former Head of Marketing at Kissmetrics. Lars has had the unique opportunity of working with 3 marketing all stars in Hiten Shah, Neil Patel and now Ramit Sethi, so he has a ton of experience and mentorship to pull from. Shiv and Lars discuss: How Lars was able to generate 8000 leads per month at Kissmetrics How to generate millions of visitors to your blog Lars’ 8 simple rules of A/B testing that...
Episode 31: How To Use Your Brand to Say “No” to Good Opportunities With Laura Roeder, CEO of Meet Edgar
On Episode 31 of the How To SaaS podcast, Shiv Narayanan interviews Laura Roeder, Founder and CEO of Meet Edgar, on how to use your brand to say “No” to good opportunities to uncover the story behind the critical decisions that helped grow Edgar to $4MM in ARR in just 3 years.
On Episode 30 of the How To SaaS podcast, Shiv Narayanan interviews bestselling author Tucker Max on how to manipulate the media and build a PR machine like Donald Trump.
On Episode 29 of the How To SaaS podcast, Shiv Narayanan interviews Mitch Solway, the former VP of Marketing at Freshbooks, on how to deploy and measure radio ads as an avenue for acquiring customers.
On episode 28 of the How To SaaS podcast, Shiv Narayanan interviews Steven Silberbach, SVP Global Sales at Clio, on how they’ve been able to grow to $30MM in ARR by building a robust sales machine. **NOTE: This episode has been temporarily taken down to make some edits to the audio. It will be back up soon :). In the meantime, listen to one of our other amazing interviews with Jon Miller, founder of Engagio and former CMO of Marketo, on How To Plan, Deploy and Measure an Account-Based Everything Strategy.
On Episode 27 of the How To SaaS podcast, Shiv Narayanan talks about the common pitfall of adding a software to your marketing stack and taking on infrastructure projects, when what companies should really be focusing on is selling, creating great content and improving their marketing.
On Episode 26 of the How To SaaS podcast, Shiv Narayanan uses Airbnb as an example to talk about the importance of doing things that don’t scale, going down the rabbit hole, iterating and finding the fastest path to learning something new.
In Episode 25 of the How To SaaS podcast, Shiv Narayanan talks about the importance of letting engaged users continue their journey instead of interrupting them with a lead capture form.
On Episode 24 of the How To SaaS podcast, Shiv talks about how the role of the leader is to be a multiplier for everyone else on the team and one of the best ways to do this is with active coaching.