Podcast

Episode 22: Our 9 Month Customer Success Experiment

Episode 22: Our 9 Month Customer Success Experiment

  On Episode 22 of the How To SaaS podcast, Shiv Narayanan discusses an A/B experiment currently running within the Customer Success team at Wild Apricot and why it is a model that can work within a low ACV, high velocity sales funnel.

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Episode 21: How To Engineer Negative Churn

Episode 21: How To Engineer Negative Churn

  On Episode 21 of the How To SaaS podcast, Shiv Narayanan discusses how to engineer negative churn by impacting expansion MRR and monthly attrition using pricing, customer support and product changes.

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Episode 20: Setting the Buying Criteria for Your Software

Episode 20: Setting the Buying Criteria for Your Software

  On Episode 20 of How To SaaS, Shiv Narayanan talks about how every SaaS company should put time into educating customers about what the buying criteria for a software in their category should be.

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Episode 19: Do You Understand Your Market and Customers?

Episode 19: Do You Understand Your Market and Customers?

  On Episode 19 of the How To SaaS podcast, Shiv Narayanan talks about the different ways in which SaaS companies should be trying to research and understand the market and customers they are serving.

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Episode 18: How To Use Scrum and Kanban on Marketing Teams

Episode 18: How To Use Scrum and Kanban on Marketing Teams

  On episode 18 of How To SaaS, Shiv Narayanan discusses how Scrum and Kanban principles have helped Wild Apricot’s marketing team improve their performance with OKRs significantly and how you can do the same.

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Episode 17: What Phase of Growth is Your SaaS Company in?

Episode 17: What Phase of Growth is Your SaaS Company in?

  On Episode 17 of the How To SaaS podcast, Shiv Narayanan discusses the different strategies SaaS companies should be using depending on what stage of growth they are in. E.g. a SaaS company at $1 million in revenue has a completely different set of challenges than a SaaS company at $10 million.

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Episode 16: How To Test Pop-up Forms The Right Way

Episode 16: How To Test Pop-up Forms The Right Way

  On Episode 16 of How To SaaS, Shiv Narayanan discusses the results of an A/B experiment with website pop-ups and what decisions the Wild Apricot team made.

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Episode 15: How To Grind and Execute

Episode 15: How To Grind and Execute

  On Episode 15, Shiv discusses why it is critical to buckle down, execute and grind instead of spending all your time planning on the whiteboard.

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Episode 14: How To Use Anchor Assets to Help Convert Prospects Into Buyers

Episode 14: How To Use Anchor Assets to Help Convert Prospects Into Buyers

  On Episode 14 of the How To SaaS podcast, Shiv discusses how to use anchor assets like a webinar to convert leads being generated from content marketing into sales qualified leads.

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Episode 13: Are You Using Facebook Video?

Episode 13: Are You Using Facebook Video?

  On Episode 13, Shiv discusses how Wild Apricot is finding success with Facebook Video.

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