Podcast

Episode 2: How To Write Books With Donald Cowper, Best-selling Author and Head of Content at ClearFit

Episode 2: How To Write Books With Donald Cowper, Best-selling Author and Head of Content at ClearFit

  “Books spread by word-of-mouth. People share books.”-Donald Cowper, Head of Content at ClearFit Episode 2 of the How To SaaS podcast features Donald Cowper (Head of Content at ClearFit) and we discuss why software companies should publish books as a strategy to become the thought leader in the market they are trying to capture. Donald has already done this twice with some amazing results. The first with Breaking the Time Barrier at Freshbooks which he co-authored with Mike McDerment the CEO and has generated hundreds of thousands of downloads and leads for their software. He’s now at ClearFit as...

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Episode 1: How To Exhibit at Conferences with Ryan Anderson, CEO of Filevine

Episode 1: How To Exhibit at Conferences with Ryan Anderson, CEO of Filevine

  “Good follow-up after the conference is actually preceded by a good relationship at the conference.”-Ryan Anderson, CEO of Filevine On Episode 1 of the How To SaaS podcast, we speak with Ryan Anderson on how to strategically exhibit at conferences to create partnerships and generate leads. Ryan is the CEO of Filevine — a case management software for law practices. Ryan launched Filevine just over a year and a half ago and they’ve been growing rapidly ever since — roughly 30% month over month and at about 500,000 in annual recurring revenue. One of the ways Ryan and Filevine have...

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Episode 0: Intro To How To SaaS With Shiv Narayanan, Founder Of How To SaaS And CMO Of Wild Apricot

Episode 0: Intro To How To SaaS With Shiv Narayanan, Founder Of How To SaaS And CMO Of Wild Apricot

  "Our end mission at How To SaaS is to help grow your cloud software company from $1-3MM to the $10MM annual recurring revenue mark.” -Shiv Narayanan, Founder of How To SaaS Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction? Welcome to How To SaaS — the go-to podcast for growing your cloud software company. I’m your host and growth strategist, Shiv Narayanan. I’m also the CMO of Wild Apricot — the #1 membership software for small associations and nonprofits. Each week...

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