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Increase portfolio valuation with marketing

Help your portfolio companies build an automated demand generation engine to drive top-line revenue growth.

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Companies we've helped

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Ideal Private Equity Partners

Marketing core to investment thesis

Drive growth for acquisitions where marketing is critical to the value creation plan of growing top-line revenue.

Recent portfolio M&A transaction

Hit the ground running with marketing and demand generation in the first 100 days of a transaction. 

Marketing Operations Partner Needed

Lack of in-house expertise in marketing, especially digital marketing, to work with portfolio companies.

Testimonials

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Michael Libert

SVP, TA Associates

“We see hundreds of companies every year. In terms of sophistication and contribution to overall business growth, the digital marketing engine Shiv built at Wild Apricot is in the top 1%. It’s also why we pull How To SaaS into our portfolio companies where demand gen is core to our investment thesis.”

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Bryce Youngren

Managing Partner, Polaris

“Shiv is the most talented and thoughtful mind I have come across in digital marketing. His ability to get deep into the details on tactics while still being highly strategic is unprecedented in my experience. Him and the How To SaaS team are my first call when my investments need help with digital marketing."

Winning Scenarios

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New Portfolio Company

Scale marketing for new acquisitions in the first 100 days.

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Demand Gen Ramp Up

Increase top-line revenue growth by scaling lead generation.

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Marketing Strategy

Strategic planning to scale marketing's impact on bookings.

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Scaling M&A

Integrate marketing for acquisitions faster into your platform company.

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Prep For Sale

Map out potential marketing opportunities to scale post-close.

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Professionalize Marketing

Level up your marketing operations, team and strategy as you grow.

Ready to explore working together?

See how we can help you drive enterprise value through marketing.

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