Companies we've helped
Ideal Private Equity Partners
Marketing core to investment thesis
Drive growth for acquisitions where marketing is critical to the value creation plan of growing top-line revenue.
Recent portfolio M&A transaction
Hit the ground running with marketing and demand generation in the first 100 days of a transaction.
Marketing Operations Partner Needed
Lack of in-house expertise in marketing, especially digital marketing, to work with portfolio companies.
SVP, TA Associates
“We see hundreds of companies every year. In terms of sophistication and contribution to overall business growth, the digital marketing engine Shiv built at Wild Apricot is in the top 1%. It’s also why we pull How To SaaS into our portfolio companies where demand gen is core to our investment thesis.”
Managing Partner, Polaris
“Shiv is the most talented and thoughtful mind I have come across in digital marketing. His ability to get deep into the details on tactics while still being highly strategic is unprecedented in my experience. Him and the How To SaaS team are my first call when my investments need help with digital marketing."