Marketing Consulting
for IT & Cybersecurity
Drive top-line revenue growth with a marketing strategy built by SaaS experts.
Book a Consult
Schedule a 30-minute call to discuss how we can help your business.
Under pressure to hit ambitious growth targets? A great marketing strategy can help IT and cybersecurity SaaS businesses close the gap. We'll show you how.
Companies we've helped
Demand Generation & Content
We identify new demand gen opportunities and advise on the best marketing strategies to capture them. Get insights on campaigns with the highest pipeline ROI, including content, SEO, and paid media.
ROI Breakdown by Channels
We help you build a more efficient marketing strategy by highlighting underperforming channels and campaigns. Understand which channels need more budget to scale, based on revenue impact and Acceptable Cost / MQL.
Data Operations and Reporting
We audit your marketing data to give a solid foundation for your SaaS marketing strategy. We deliver key funnel metrics, set benchmarks, and help you understand conversion rates.
Marketing Budget Adjustment
Understand the marketing budget you need to hit booking targets. We calculate the right size marketing budget, as well as the timeline and strategic detail of investment adjustments across marketing activities.
Team Planning
We identify gaps in your marketing current team structure, and recommend talent and resources to support scaling the team in the right areas to execute on your strategy.
Our Process
We take our clients through a 5-stream engagement with the goal of building a predictable marketing engine.
Case Study
We've helped scale marketing for companies of all sizes, from $5M in ARR to upwards of $300M.
Fortra ($200M+ Revenue)
- 200% increase in Closed Won Bookings from Marketing
- Scaled marketing budget by $1M
- Dedicated engagements across multiple product lines
Mike Devine
CMO, Fortra
“How To SaaS is one of the best partners I’ve worked with. Unlike many firms who love to boil the ocean from market to message to media, the team was extremely pragmatic and focused on the highest value areas. Our team is much better positioned now to further grow marketing contribution to pipeline and generation more winnable SQLs."
Testimonials
Michael Libert
SVP, TA Associates
“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”
Bryce Youngren
Managing Partner, Polaris
“The How To SaaS team is my first call when my investments need help with digital marketing."
Ready to explore working together?
See how How To SaaS can help you drive enterprise value through marketing.