Companies we've helped
Why marketing is critical to driving enterprise value
As dry powder increases globally, valuation multiples are increasing. This means Private Equity investors and CEOs must create more value than ever before to generate returns. In this environment, marketing is a key part of the puzzle and needs to become a revenue driving function.
Who we work with
Private Equity Investors
We help you grow your portfolio companies where scaling marketing is core to to the investment thesis.
We bring CMO level expertise to your team to build a scientific approach for marketing and demand generation.
We help you deliver on high expectations from your board and help marketing get a bigger seat at the table.
SVP, TA Associates
“We see hundreds of companies every year. In terms of sophistication and contribution to overall business growth, the digital marketing engine Shiv built at Wild Apricot is in the top 1%. It’s also why we pull How To SaaS into our portfolio companies where demand gen is core to our investment thesis.”
Managing Partner, Polaris
“Shiv is the most talented and thoughtful mind I have come across in digital marketing. His ability to get deep into the details on tactics while still being highly strategic is unprecedented in my experience. Him and the How To SaaS team are my first call when my investments need help with digital marketing."