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Enterprise value creation through marketing

We help Private Equity Investors and SaaS executives build a high performance marketing system to drive top-line revenue growth.

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Companies we've helped

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Why marketing is critical to driving enterprise value

As dry powder increases globally, valuation multiples are increasing. This means Private Equity investors and CEOs must create more value than ever before to generate returns. In this environment, marketing is a key part of the puzzle and needs to become a revenue driving function.

Who we work with

Private Equity Investors

We help you grow your portfolio companies where scaling marketing is core to to the investment thesis.

CEOs

We bring CMO level expertise to your team to build a scientific approach for marketing and demand generation.

Marketing Leaders

We help you deliver on high expectations from your board and help marketing get a bigger seat at the table.

Testimonials

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Michael Libert

SVP, TA Associates

“We see hundreds of companies every year. In terms of sophistication and contribution to overall business growth, the digital marketing engine Shiv built at Wild Apricot is in the top 1%. It’s also why we pull How To SaaS into our portfolio companies where demand gen is core to our investment thesis.”

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Bryce Youngren

Managing Partner, Polaris

“Shiv is the most talented and thoughtful mind I have come across in digital marketing. His ability to get deep into the details on tactics while still being highly strategic is unprecedented in my experience. Him and the How To SaaS team are my first call when my investments need help with digital marketing."

Winning Scenarios

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New Portfolio Company

Scale marketing for new acquisitions in the first 100 days.

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Demand Gen Ramp Up

Increase top-line revenue growth by scaling lead generation.

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Marketing Strategy

Strategic planning to scale marketing's impact on bookings.

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Scaling M&A

Integrate marketing for acquisitions faster into your platform company.

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Prep For Sale

Map out potential marketing opportunities to scale post-close.

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Professionalize Marketing

Level up your marketing operations, team and strategy as you grow.

Ready to explore working together?

See how we can help you drive enterprise value through marketing.

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