Resources
Blog
Find long-form deep dives into marketing challenges and solutions.
How To Scale Paid Media - Regardless of What Stage You’re At
Learn how to strategically approach growing your business's paid media presence.
3 Marketing Onboarding Tips + Checklist
Get onboarding tips that will increase your employee motivation and retention. Learn how with this free marketing onboarding checklist.
4 Common Concerns Before Bringing in a Marketing Consultancy: Hear From Our Customers
Take a look at 4 common questions before you work with a marketing consultant, plus hear from customers about their experiences.
Newsletter
Get regular bite-sized marketing insights with Shiv Narayanan's drawings in your inbox.
Marketing Generated Pipeline Maturity
Most B2B companies over-rely on Sales to generate the bulk of their pipeline. Here is why you should be building marketing-generated pipeline instead.
Lead Scoring vs Journey Mapping
Lead scoring is the opposite of how customers want to be treated. Learn a better way to approach your leads.
Growing Your Brand vs Rebranding
Rebranding is more expensive than companies and their marketing teams realize. Learn why growing your brand is better for your business's bottom line.
Video
Learn by watching, no matter how much time you have to spare - from 1-minute shorts to full length presentations.
The 5 Step Process to Strategically Scaling Marketing
How to Build a Content Strategy for SaaS Companies
#AskShiv How do you calculate acceptable MQL cost?
Webinars
Learn how to approach some of the biggest challenges in marketing with these practical sessions. Get the full recording, plus the slides to follow along.
Downloadable Resources
Get free, editable copies of our templates and checklists to use for your business.
The Ultimate Marketing Integration Checklist
If you're planning to integrate marketing functions after a merger or acquisition, this checklist will help you manage the integration process, assign tasks, and track progress.
What to Spend on Marketing: Marketing Budget Benchmark Report
Find out what other businesses spend on marketing, and learn how to calculate the right budget for your organization.
Marketing Data Framework Template
Where will your investment dollars get the best ROI? Fill out this framework template to see how each Marketing channel and campaign is performing.