PQL Tracking Spreadsheet Template
Keep on top of how your demand generation activities are performing by tracking your Product Qualified Lead conversion rates.
Private Equity Firms we've worked with
What's inside
Compare month-by-month PQL data
Show how the number of product qualified leads tracks to your marketing and sales activities.
Track conversion rates
Monitor the conversions between trials, PQLs and closed-won to see where the funnel is leaking.
Incorporate PQLs into your marketing metrics
Track PQLs alongside metrics like organic and paid traffic to show correlations and opportunities.
Testimonials
Michael Libert
SVP, TA Associates
“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”
Bryce Youngren
Managing Partner, Polaris
“The How To SaaS team is my first call when my investments need help with digital marketing."
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