How to Build a Content Roadmap and Secure More Budget to Execute on It

In this webinar, Shiv Narayanan, founder and CEO of How To SaaS, shows you a strategic approach for building a library of effective content.

What you'll learn in this session

  • Why content is often relegated to being a support function
  • A 5 step process to prioritize the right content for your business context
  • How to use this information to make a data-backed business case for more content budget

... and much more

Presented By

Placeholder Image

Shiv Narayanan

Founder and CEO of How To SaaS

Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen.

Testimonials for How To SaaS

Placeholder Image

Michael Libert

SVP, TA Associates

“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”

Placeholder Image

Bryce Youngren

Managing Partner, Polaris

“The How To SaaS team is my first call when my investments need help with digital marketing."

How to Build a Content Roadmap and Secure More Budget to Execute on It

Shiv Narayanan, CEO of How To SaaS, walks you through a strategic process to build a content roadmap.