Your Revenue Problem
is a Marketing Problem
You're struggling with pipeline, pulling out all the stops to boost sales team’s performance – All the while Marketing remains on the bench – underleveraged and under-resourced.
Some of our clients
Trusted by leading SaaS companies and Private Equity investors.












Common Marketing Mistakes We Fix👇
Trusted Revenue Partners of Industry Leaders
Let's uncover your company's marketing potential 👉
Problems Our Customers Are Trying To Solve
Transactional
- Pre-LOI Diligence
- LOI to Close Diligence
- Prep for Sale
- Scaling M&A Platforms


Foundational
- Sales-Led
- Marketing Accountability
- GTM Strategy Buildout
- Roadmaps + Focus Areas
Organizational
- Gap in Marketing Leadership
- Org Transformation
- CMO Hiring Support
- Integration Planning


Operational
- Scaling Pipeline / Revenue
- Clear Roadmap / Budget
- Declining Performance
- Cost Takeouts
 Financial
- Inefficient GTM
- Bloated Organization
- Low-Impact Marketing Spend
- Annual Planning

Our Solutions
Fortra & TA Associates
$800M+Â Â IT Services
Strategy recommendation & advisory retainer
- 200% increase in Closed Won Bookings from Marketing
- Scaled marketing budget by $1M
- 45% decrease in cost per opportunity
- 17% increase in organic traffic
 “How To SaaS is one of the best partners I’ve worked with. Our team is much better positioned now to further grow marketing contribution to pipeline and generation more winnable SQLs."
Mike Devine
CMO at Fortra


Rankings.io
$30M+ Law Firm Marketing
Strategy recommendation
- Overhauled attribution and tracking to show how marketing spend translates into revenue
- Reorganized marketing team and made critical hires
- Refined paid media and content strategy
- Improved efficiency of resource allocationÂ
 “How To SaaS made it about us. It didn't feel like a cookie-cutter approach. It was something that was made for Rankings in our moment and nobody else's."
Zach Ramey
Senior Vice President of Revenue

Engagement Phases + Timeline
Phase 1
Initial Audit + Quick Wins (2-4 Weeks)
Phase 2
Rapid Strategy Development (4-6 Weeks)
Phase 3
Operationalization + Execution (Months 3-12)
Marketing Activities Analysis
Product Marketing
Operational Leadership
Paid Media Audit
Paid Media Roadmap
Project Management
Organic Traffic & SEO Audit
ABM Roadmap
Implementation + Execution of Strategy + Roadmaps
Organic Traffic & SEO Audit
SEO/GEO Roadmap
Internal + External Resourcing and Org Transformations
Organic Traffic & SEO Audit
AI Roadmap
CEO / CRO / CMO 1-on-1s
Organic Traffic & SEO Audit
Customer Marketing
Monthly Reporting + QBRs
Organic Traffic & SEO Audit
Team & Org Design
Quarterly / Annual Budgeting, Planning, and Forecasting
Organic Traffic & SEO Audit
Budgeting + Forecasting
Board Level Reporting + Presence
FAQs
We only need execution, do you offer that?
I’m not sure we have the team in place to execute on a project like this. Should I wait?
What if we have a low-performing marketing leader who may need replacing?
What kind of ROI can we expect?
What’s the right time to begin work with How to SaaS?
C-level marketing expertise to drive top-line revenue growth & enterprise value
Marketing is often an untapped growth lever within SaaS companies. We help you leverage the full potential of marketing and shift it from a cost center into a revenue-accountable function that drives predictable pipeline.