Fractional CMO Services
Get expert help building a high-performance marketing system that drives top-line revenue growth.
Book a Consult
Schedule a 30-minute call to discuss how we can help your business.
Get an outsourced CMO with the bandwidth and external perspective to work on what internal teams often overlook.
We are experts in developing the right strategy for SaaS businesses. Let us help you build the foundational marketing processes to scale in a sustainable way.
Some of our clients
Michael Libert
Managing Director,Ā TA Associates
"We pull the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis."
Bill Hayes
CEO, Top of Mind Networks
"The How To SaaS team was transformative to our marketing organization. Thanks to their help, our Go-To-Market is on the right path to scale."
Common scenarios our fractional CMO service addresses
Limited budget & resourcesĀ
Identify and allocate budget to marketing activities with the highest ROI, while also finding efficiencies based on performance data.
Get support withĀ revenue planning and projections: we calculate the marketingĀ budget required to hit targets..
No marketing leader
Access executive-level marketing expertise, plugged right into your executive team.
Our fractional CMO service guides the development and execution of a marketingĀ strategyĀ to help you hit ambitious revenue targets.
Get helpĀ finding and onboarding marketing hires or external agencies whose skillset and expertise is the perfect fit for your business needs.
Unclear focus or prioritization
We pinpoint the biggest impact drivers for your business and identify which activities to cut or deprioritize.
Get a detailedĀ marketing plan of action to generate your target pipeline.
Ā
False starts and wasted budget
Lay the right go-to-market foundation for sustainable growth with a fractional CMO.
Get an objective, external perspective that connects marketing activities to high-level business results.
We ensure your marketing strategy is built and executed in the correct order.
Our fractional CMO engagements have 6 primary workstreams
Analysis
- Competitor analysis (pricing, positioning, GTM)
- Voice of customer analysis (interviews & surveys)
- Market analysis (TAM, SAM, SOM)
Product marketing
- Positioning (market category, problem being solved & competitive differentiation)
- Messaging (USPs, benefits, elevator pitch)
- Personas & ICP summaries (challenges, drivers, use cases)
Website
- Website scorecard
- Wireframing & mockups
- Roadmap for improvements (new pages, user experience, content)
Demand gen
- Paid media audit (channel & campaign)
- Keyword research & recommendations
- Campaign recommendations & budget
- Demand gen roadmap
Content
- SEO analysis & opportunities
- Content strategy & roadmap mapped to funnel
Enablement
- Enablement gap assessment
- Roadmap of required assets (pitch decks, battle cards, content by use case/vertical)
What you get
Weekly team meetings
Regular communication to manage projects, prioritization and execution.
OngoingĀ syncsĀ with exec team & board
Communicate progress & performance.
CEO 1-on-s
Stay aligned on progress, strategy & budgets.
Prioritize work
Project management with your in-house team or external resources.
Hiring & trainingĀ
Level-up team members, freelancers and agencies to scale execution.
Engagement timeline
Ready to explore working together?
Schedule a 30-minute call to discuss how we can help your business.