Marketing Data Framework Template
Where will your investment dollars get the best ROI? Fill out this framework template to see how each Marketing channel and campaign is performing.
Private Equity Firms we've worked with
What's inside
Compare marketing channel performance
See which channels are delivering most Closed-Won deals, and whether they're meeting your acceptable cost per lead.
Dive deep into campaign metrics
Understand which campaigns are delivering the best value and will scale with new investment, and which are maxed out.
Track marketing impact right through the funnel
Don't rely on superficial metrics. Get insights into how Marketing is really performing at each funnel stage through to Closed-Won.
Testimonials
Michael Libert
SVP, TA Associates
“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”
Bryce Youngren
Managing Partner, Polaris
“The How To SaaS team is my first call when my investments need help with digital marketing."
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