Marketing Strategy Consulting

Drive top-line revenue growth with a marketing strategy built by SaaS experts.

Book a Consult

Schedule a 30-minute call to discuss how we can help your business.

Find out how much marketing can actually contribute to revenue.

Many companies focus on sales and neglect marketing, leaving untapped revenue potential in the business.

We help you uncover that potential by turning your marketing into a revenue-accountable function that drives predictable pipeline.

Some of our clients

Mike Lipps

CEO, Intelerad

"What the How to SaaS team has done for us is transform marketing organizations from individual, inconsistent, people-driven organizations into process-driven ones."

Barry Oursler

COO, Aesto Health

"Super-high value, and very strategic. Each person we encountered on the team was outstanding in their knowledge and professionalism."

Common scenarios we help with

Post-Acquisition

Build the right marketing action plan in the first 100 days post acquisition.

Strategic Planning

Determine the marketing budget required to hit targets and identify areas to cut spend.

Scaling M&A

Quickly integrate marketing operations of new acquisitions into your platform company.

How we help transform your marketing results

Data ops and reporting

Get an audit of key funnel metrics benchmarks to understand conversion rates and establish KPIs.

We set up an infrastructure to measure demand generation performance.

Content roadmap

Find out what gaps exist in your content inventory and how to fill them to support key elements in your buyer’s journey.

Receive a content marketing roadmap of key content needed to support demand generation activities.

Demand generation

Get insights on which campaigns have the highest pipeline ROI.

Our experts identify new demand gen opportunities and advise on the best marketing strategies to capture them.

We help assess quick wins to scale short-term lead flow as well as a long-term demand generation strategy supported with a budget forecast.

Budget

Receive a forecast of MQLs needed to support your sales projections.

Our team will identify and recommend a marketing budget to the board that supports sales projections.

Team

Discover key strengths and weaknesses in your team’s skills and what talent you need to support scaling marketing and demand.

Get support in hiring key team members, agencies and freelancers to achieve your marketing goals.

Ready to explore working together?