Why Digital Marketing is the Next Big Growth Lever for Private Equity Firms and CEOs
Presented by Shiv Narayanan, Founder of How To SaaS
What's discussed?
Marketing Data Insights
Get access to industry metrics on Marketing in Private Equity, and why it's underleveraged.
Connect Marketing's Accountability to Revenue
How to measure marketing channel and campaign performance through different funnel stages.
Demand-Gen Playbook
Get a comprehensive playbook and framework to ramp up demand generation for your portfolio companies.
Testimonials
Michael Libert
SVP, TA Associates
“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”
Bryce Youngren
Managing Partner, Polaris
“The How To SaaS team is my first call when my investments need help with digital marketing."
Private Equity Firms we've worked with
