SaaS Marketing Simplified
All 120 of Shiv Narayanan's signature drawings that simplify SaaS marketing, free to read online. Pick a chapter below, or download the full book as a PDF.
Read it online, chapter by chapter
Each chapter answers one of the big questions SaaS marketing leaders face, with the drawings and Shiv's commentary on every one.
Chapter 1: Pitfalls and Mistakes
What are the most common SaaS marketing mistakes, and how do you avoid them?
Chapter 2: Marketing’s Accountability
What should B2B SaaS marketing be held accountable for?
Chapter 3: Customers and Market
How do you find and focus on your best-fit SaaS customers?
Chapter 4: Growth Strategy
How should a SaaS company choose its growth levers and decide how much to invest in marketing?
Chapter 5: Demand Generation
How do you build a demand generation engine that drives pipeline?
Chapter 9: Financials, Boards and CEOs
How do you build a marketing budget your CEO, CFO and board will back?
Chapter 10: Progressing in your Marketing Career
What does it take to grow from marketing leader to CMO or growth leader?
The Ultimate Tool for SaaS Marketers
Over 20 years of industry experience went into creating these 120 drawings with commentary to help you level up as a SaaS marketer.
Don't take our word for it...
Featured Categories
About the Author: Shiv Narayanan
Shiv is the Founder and CEO of How To SaaS. As an advisor, consultant, and fractional CMO, Shiv has helped Private Equity investors and CEOs generate hundreds of millions of dollars in enterprise value with marketing and demand gen. Prior to How To SaaS, Shiv was the CMO of Wild Apricot, which was acquired by Personify and Rubicon Technology Partners in October 2017 and eventually flipped to Pamlico Capital in August 2018