What to Spend on Marketing: Marketing Budget Benchmark Report

Find out what other businesses spend on marketing, and learn how to calculate the right budget for your organization. 

Marketing data framework template

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What's inside

See detailed data on marketing spend

Get data on marketing budgets split by company revenue, headcount, industry, and sector. 

Marketing channel budget breakdown

See how companies are using their marketing budget with the average percentage spent on each major resource and channel.           

Calculate an appropriate marketing spend

Step by step guidance on calculating the amount you need to spend on marketing to hit growth targets. 

Private Equity Firms we've worked with

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Michael Libert

SVP, TA Associates

“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”

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Bryce Youngren

Managing Partner, Polaris

“The How To SaaS team is my first call when my investments need help with digital marketing."

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Instantly access the marketing budget benchmark report.

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