The New Approach That Helped a PE Firm Scale Portfolio Company Growth

Learn about a PE firm's experience of scaling a SaaS company with marketing, from the challenges they were facing to the results they saw.

Marketing data framework template

Private Equity Firms we've worked with

Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image

Testimonials

Placeholder Image

Michael Libert

SVP, TA Associates

“We always pull in the How To SaaS team into our portfolio companies where demand gen is core to our investment thesis.”

Placeholder Image

Bryce Youngren

Managing Partner, Polaris

“The How To SaaS team is my first call when my investments need help with digital marketing."

Get the story

Instantly receive the PE experience story in your inbox.

Placeholder Image

Looking for more resources?

Marketing Maturity Stages

Jan 24, 2022

Customers Lead Content and Demand Gen

Feb 14, 2022

How insightsoftware Built a Marketing Foundation for Growth

May 03, 2021