The Overarching Revenue Ops Plan Your Company Needs
Separating out Sales Ops and Marketing Ops makes little sense when you realize that Sales and Marketing are both accountable for revenue.
Every company needs an overarching Revenue Ops plan in terms of:
-Architecture
-Systems and technology stack
-Process
-Data governance
-Definitions and routing
-Feedback loops
Both Sales and Marketing should speak the same language when it comes to all of these. When it comes time to make budgeting decisions, both should be referencing the same data models and outputs.
Thinking about ops and data together is one of the key ways to align sales and marketing.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.
Buy our bestselling book: Post-Acquisition Marketing
Are you a B2B Investor, CEO or Marketing Leader? Post-Acquisition Marketing will give you the tried-and-tested framework you need to increase marketing investment and hit aggressive growth targets.
About How To SaaS
We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.