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The Overarching Revenue Ops Plan Your Company Needs

Separating out Sales Ops and Marketing Ops makes little sense when you realize that Sales and Marketing are both accountable for revenue.

Every company needs an overarching Revenue Ops plan in terms of:

-Architecture
-Systems and technology stack
-Process
-Data governance
-Definitions and routing
-Feedback loops

Both Sales and Marketing should speak the same language when it comes to all of these. When it comes time to make budgeting decisions, both should be referencing the same data models and outputs.

Thinking about ops and data together is one of the key ways to align sales and marketing.

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