4 Reasons the Voice of Customer is Essential
One of the biggest ways in which Sales and Marketing can make an impact is by collecting of feedback from the market and by communicating / championing that feedback to product teams.
This is how:
1) Major roadblocks in the sales process are overcome
2) Critical missing features impacting close rates are uncovered
3) Ideal pricing structures are created to be in alignment with customer interests
4) Growth opportunities to scale are found (e.g. additional products and services requested by customers)
Having a formalized feedback mechanism to channel this input to product teams can create significant ROI on Marketing and Sales well beyond standard Go-To-Market activities.
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