Shifting Marketing’s Accountability: Look inside Post-Acquisition Marketing
Most PE-backed businesses aren't getting the full value from Marketing as a growth lever.
To start changing that for your portfolio companies, take a look at Shiv Narayanan's new book, Post-Acquisition Marketing: How to create enterprise value in the first 100 days. Here's what you'll learn:
One of the key areas the book covers is how to effectively shift Marketing's accountability. Below is an excerpt from Post-Acquisition Marketing that reveals:
- Why Marketing's current accountability is stalling revenue growth
- The data Marketing should be tracking
- A real-life case study of a business that made this switch
Shifting Marketing’s Accountability
“I need to know the truth, and I need to know it fast.”
Those were Henry’s first words on his first call with me, shortly after Fleetsync, his fleet-management software company, was acquired by the private equity firm North Star Capital.
Henry was...
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