CMO’s Most Important Metric
When polling CMOs on their most important accountability metric, Gartner found that 12% listed Brand Awareness, while only 7% listed ROI and 1% listed LTV.
It's not that Brand is not important. It's that the lack of focus on ROI by marketers is heavily impacting how much budget they receive and how much impact they make on an organization.
This is why data needs to be at the heart of how marketing measures itself.
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