CMO competency matrix
Hiring a CMO is one of the few extremely high revenue-impacting decisions a company can make. Yet many companies make a mistake when hiring a CMO. Getting this hire wrong is costly and impacts all areas of the business.
The challenge is that every business is different, and so is the expertise required from the CMO. Your unique business context needs to play a significant role in determining what to look for in a CMO. Too many businesses hire a CMO who would be a perfect fit for someone else’s business, not theirs.
For example, if your product has a low ACV, you need a more inbound-focused (paid ads, SEO etc.) CMO. If you sell a more enterprise B2B product, you need a CMO who understands ABM and partnering with sales teams.
Understanding this distinction is the difference between a successful CMO hire and one you have to replace in less than 18 months.
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