Alignment with the CFO is one of the most important relationships for marketing leaders. Why?
1) The biggest roadblock to scaling marketing is budget.
2) The way to get more budget is to have data to show the impact marketing is making.
3) The people to sell that story to are the CEO and board.
4) Your odds of success dramatically increase if you and your CFO are aligned on those numbers and the right-sized budget.
If you're a marketing leader and you haven't spent enough time on the P&L, Balance Sheet, Cash Flow Statement or Financial Projections, start spending a lot more time there.
You will become a far better marketing leader and executive.
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