CMO Communication
Communication is the single biggest skill set a marketing leader can possess. You have to:
1) Lead your team, set goals and objectives, bring people together.
2) Talk to the market about the problem they're facing and how you solve it.
3) Manage people above you (CEO, board) and set expectations on marketing performance.
4) Educate the rest of the organization on marketing's plan and how other functions are critical to that plan.
Communicate up, down, inward, outward.
Do all 4 effectively and you become a rockstar marketing leader.
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About How To SaaS
We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
Subscribe to SaaS Marketing Simplified!
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.