Communication is the single biggest skill set a marketing leader can possess. You have to:
1) Lead your team, set goals and objectives, bring people together.
2) Talk to the market about the problem they're facing and how you solve it.
3) Manage people above you (CEO, board) and set expectations on marketing performance.
4) Educate the rest of the organization on marketing's plan and how other functions are critical to that plan.
Communicate up, down, inward, outward.
Do all 4 effectively and you become a rockstar marketing leader.
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