There is a direct correlation between how much you invest in content, your brand value and how much demand you create.
More content where you give value to your audience / ICP / TAM leads to more brand value being created with that audience / ICP / TAM which leads to more demand gen overall because more people search for your brand or choose your brand over others.
Show me company with a great demand gen engine and I guarantee the company has a significant content engine as well.
Simple concept, yet grossly underestimated by many companies.
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