Enterprise Value of $1 in Marketing Spend
A powerful way to visualize the impact of spending more on Marketing is to look at the overall increase in Enterprise Value on each additional $1 of Marketing Spend.
Assuming a CAC Payback of 12 months, Net Revenue Retention of 110%, an LTV of 7 years and a 5x revenue multiple, each additional dollar invested into Marketing is worth almost $9 in seven years.
The better your business fundamentals, the more aggressive you should be with your marketing spend. The increase in enterprise value alone justifies it.
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