Immature organizations view growth as a Sales-only problem. These are the organizations where:
Mature organizations, by contrast, view growth as a holistic problem, owned by everyone in the organization. To scale, they ask themselves questions like:
Immature organizations miss all these growth avenues because their conversations are one-dimensionally focused on sales just working harder.
What these organizations don't realize is that putting less pressure on sales and building a shared accountability structure for revenue growth increases the odds of actually closing more deals.
Get bite-sized insights on SaaS marketing, growth and strategy in your inbox a few times a week.