SDR Demos
Somewhere along their journey, companies decide to treat buyers like mice in a maze. Want a Demo? Sure, you just have to:
- Fill out a form
- Schedule a call with an SDR
- Wait
- Talk to the SDR -- who won't give you a demo but will ask you all their BANT criteria questions and then book a call for you with an AE
- Wait
- Talk to an AE -- or just go jump off a cliff
- Before you know it, 2-3 weeks have passed and the buyer has lost their urgency / has found someone else who has engaged them on solving their problem faster.
This type of workflow also kills demand gen programs that take a lot of effort to get the right prospect in the door, only to have the buyer end up in the Closed Lost column due to a bad sales process.
Start with the buyer. Remove the hard lines between SDRs and AEs.
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We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
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