Companies often confuse what their intellectual property really is.
This is why as things start to work, people notice and start to make the similar things — why wouldn’t they when it’s working?
But the medium and format are not the secret sauce.
Instead, here are things that actually create differentiation:
Anyone can imitate a portion of the whole, but it is impossible to duplicate the sum of all the strategic pillars that make up a business.
This is why the more you understand your secret sauce, the easier scaling becomes.
It is also why the more you understand your secret sauce, the less relevant competition becomes.
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