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Best Fit vs Bad Fit Customers

Your best fit customers are significantly more valuable bad fit customer base. They are also more valuable than your overall customer base (including those who are a good fit).

That's why you need to tailor the following to your best fit customers:

  • Product Roadmap
  • Demand Gen
  • Sales
  • Content
  • Onboarding

...and more

The more you focus on your best fit customers, the more you will build a differentiated position in the marketplace with super fans and power users.

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