Budget vs. Performance
One of the most common complaints from marketers is that their CEO / board won't give them more budget.
While it is true that some CEOs don't value marketing as much as others, all CEOs would happily allocate more budget to an area that is helping the business grow faster.
If you're starting with a small budget as a marketer, it is on you to figure out how to deliver value from that budget and perform.
More than that, show the impact on the business of that limited budget.
Then, ask the CEO / board for more budget by pointing the potential to scale performance even more.
Virtually a 100% success rate if you follow the above process.
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