Customer Obsession

Too many companies obsess over what their competitors are doing 😴, what feature they've released, what their product looks like, how they're doing marketing.

Such an obsession inevitably leads to the commoditization of products and businesses, none of which have a real differentiator.

What if instead we focused on our customers, what they're telling us and think about how we want to serve them differently?

Also, notice how I said differently, not better. Everyone wants to be better than their competition. That's how the obsession with competition begins.

In an infinite game, better is irrelevant. Just obsess over serving your customers in your unique way and you'll get farther than you ever have. ✌️