Without connecting the data in your marketing platform and CRM, it's impossible to know where to invest marketing dollars with confidence going forward.
You need to know the impact of your marketing spend, by campaign and channel, all the way through Closed Won.
When you do that, some of the data will surprise you. For example, you may find out that 20 of the 50 trade shows you go to every year don't generate any revenue at all. Or you may find that half of your $1.5M paid media budget is going to campaigns with a CAC payback period of 2.5 years.
The only way to get insights like this is if you connect the data.
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