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Engagement of Good Fit vs. Bad Fit

This is why you should NOT worry about decreased engagement as you scale your content and distribution.

Good fit customers only increase their engagement over time. Bad fit customers fall off a cliff.

Content or Ad "Fatigue" is often used as the counter to scaling more content, more emails, more touch points.

But your best fit customers want to hear more from you. You are solving a very real pain in their life.

The more content you put out, the more helpful they will find you to resolving that pain. The more helpful you are, the more likely they are to buy from you.

This is why scaling content to infinite distribution works.

Now, the trick is to leverage personalization and customization whenever possible. That will only increase engagement because you'll have dedicated streams for different segments of your market.

If you focus too much on the bad fit customers and their engagement, you'll get caught trying to be everything to everyone.

Focus on your best fit customers and don't worry about fatigue.

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