Episode 21: How SaaS acquisitions work (Wild Apricot's acquisition by Personify)
On Episode 21 of the How To SaaS podcast, I give a behind the scenes look of the Wild Apricot acquisition for the audience and talk about:
- Summary of Wild Apricot Acquisition (who we are, who we got acquired by, strategy behind the acquisition)
- How to build a business worth getting acquired (healthy unit economics, financials, team, business, future)
- What the acquisition process looks like from the inside (LOIs, discovery calls, pitches, financial due diligence, technical due diligence, legal etc.)
- What happens post acquisition (integration plans, growth strategy, culture, budgeting)
- Emotional side of acquisition from the perspective of (employees, customers, acquirers, myself as the CMO)
Listen to the episode here:
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