Episode 28: How to build a platform SaaS company with Eric Thurston, CEO of Personify
On Episode 28, Eric Thurston (CEO of Personify) and Shiv discuss how to build a platform SaaS company, including the strategy, process, challenges, learnings and personal growth that come along with it. Eric is the CEO of the company that eventually acquired Wild Apricot.
Notes from the episode:
- Personify's website
- Personify's key acquisition events:
- How To SaaS episode 21, where Shiv talks about the process and strategy behind Personify's acquisition of Wild Apricot
Listen to the episode here:
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About How To SaaS
We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
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