“You need to focus on how you treat existing customers as much as you do on net new customers.”
-Jim Williams, VP Marketing of Influitive
Episode 3 of the How To SaaS podcast features Jim Williams, VP of Marketing at Influitive, on the strategy behind their Advocamp conference and how it is helping them create the category of Advocate Marketing.
Influitive is one of the darlings of the Toronto SaaS community — they’re growing rapidly, they’ve raised 5 rounds of funding that total to $50MM and they are trying to accomplish something unique, which is the building of an entirely new category called “Advocate Marketing”.
Influitive enables companies to go way beyond referrals to create and empower product champions/evangelists as the core way to grow a business.
We’re going to be speaking with Jim about the creation of Advocamp — their annual conference, which just finished in San Francisco — and it is helping Influitive to build out the category of Advocate Marketing.
In this episode you’ll learn the following:
We cover lots more in the conversation so jump right in. Here’s my interview with Jim Williams, VP of Marketing at Influitive.