“I want our customers to feel like they are our only customers.”
-Heather Foeh, VP of Customer Advocacy at Vision Critical
Episode 9 of the How To SaaS podcast with Shiv Narayanan features Heather Foeh, VP of Customer Advocacy at Vision Critical, on how to use Advocate Marketing as a land and expand strategy.
In this episode, Heather and I discuss how Vision Critical leverages existing clients as advocates to land future clients within the same company, including:
Here’s my interview with Heather: