Episode 9: How To Use Advocate Marketing as a Land-and-Expand Strategy With Heather Foeh of Vision Critical
“I want our customers to feel like they are our only customers.”
-Heather Foeh, VP of Customer Advocacy at Vision Critical
Episode 9 of the How To SaaS podcast with Shiv Narayanan features Heather Foeh, VP of Customer Advocacy at Vision Critical, on how to use Advocate Marketing as a land and expand strategy.
In this episode, Heather and I discuss how Vision Critical leverages existing clients as advocates to land future clients within the same company, including:
- How to find out who your advocates and product champions are
- How research the needs of advocates and tailor your content and messaging
- How to deploy Account Based Marketing principles in your Advocate Marketing initiatives
- How to operationally plan out Advocate Marketing campaigns with sales, customer success and marketing
Here’s my interview with Heather:
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We help SaaS companies build a high performance marketing system to drive top-line revenue growth and enterprise value.
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