The best companies are founded by people who have an earned secret or insight about a critical market problem.
These people have often experienced the market problem and pain points first hand. They also have unique industry knowledge and understand the required scope to solve the problem.
They end up being the first Product Managers of the company to figure out what a possible solution looks like. They also end up being the first marketers and sales people who bring together the story and positioning of the company to close deals.
This is why having the right founder for the right problem is critical. It is also why Founder-Market fit is more important than Product-Market fit.
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