Every business has hidden growth levers.
Your job as a growth leader is to find them and help the business capture them over time.
These include (not an exhaustive list):
-New revenue
-Expanding existing accounts
-Cross-selling / Upsell
-Increase pricing
-New products
-New markets
-New business
-New customer segments
-Lower attrition
-M&A
The more you capture them, the more enterprise value you create.
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