Content scales over time. Each asset on its own may not move the needle. But the great thing about content is that once you create it, you can move on to create the next asset.
Meanwhile, the previous asset continues to generate returns. Each time an asset is produced, we layer on additional recurring value. This process takes time and patience, two things most companies are not willing to give.
But if a company is patient enough, a 12-month content strategy can build multiple assets that produce ongoing value for the business.
Oftentimes the work produces enterprise value in a way other channels never can.
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