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How Much Content is Enough

A common question asked by companies relating to content is: How much content is enough?

The answer:
In the long-tail of every industry, there is so much content to produce for specific scenarios and niches that there is infinite amounts of content to create.

Not only that but with social and paid social, you can produce dedicated content streams for micro, hyper-targeted audiences within your market so each group within your Total Addressable Market is receiving customized streams.

There isn't a cap on how much you should produce to drive value. There's a cap on how much your company is willing to bet on content.

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